
13,000 files renamed in Drive with Gemini AI
Files Renamed
13,000+
Time Saved
216+ hours
The Challenge
A US-based marketing agency specializing in the health industry found themselves in a crisis situation. They had been working on a project for a client, capturing thousands of photos and videos of products and staff members. However, all 13,000+ files in their Google Drive had unreadable, auto-generated names that made no sense. With the project deadline looming and an already frustrated client waiting for delivery, the situation became critical. The client had specifically noticed the confusing file names and requested that they be renamed to something meaningful before delivery. Manual renaming would have taken weeks of work, potentially destroying the client relationship and causing the agency to miss their deadline. The team was facing a nightmare scenario that threatened both their current project and future business with this client.
The Solution
I developed a custom automation solution that combined the power of Gemini AI with Google Apps Script to tackle this challenge. The system was designed to work directly within their existing Google Drive setup without disrupting their workflow. The automation included these key capabilities: - Intelligent analysis of image and video content using AI - Generation of descriptive filenames based on the file content - Bulk renaming of all 13,000+ files directly within Google Drive - Preservation of file organization and folder structure - Quality control to ensure all files were properly renamed The entire process was designed to run automatically, requiring minimal intervention from the agency team while they focused on other aspects of project delivery.
The Results
The impact was dramatic and immediate. The automation saved approximately 216 hours of manual work that would have been required to rename each file individually. The agency achieved several great outcomes: - All 13,000+ files were renamed with meaningful names - The project was delivered on time to their client - The team avoided weeks of tedious manual work - Future projects now benefit from organized, properly named files The client was satisfied with the professional delivery, and the agency team was relieved to have avoided what could have been a business-threatening situation. The solution not only solved the immediate crisis but also established a system for better file management in future projects.

Cynthia Murphy
Working with Joseph has been an absolute game-changer for our team. As our go-to AI automation expert, he brings not only deep technical expertise but also a strategic mindset that consistently elevates our workflows and outcomes. Joseph has a rare ability to simplify complex systems, build elegant solutions, and deliver results that are both scalable and sustainable. His responsiveness, attention to detail, and proactive problem-solving make him an indispensable partner. We trust him implicitly with our most critical automation needs, and he exceeds expectations every single time. Simply put, Joseph is exceptional at what he does—and a pleasure to work with.
— Vice President, Assuaged Marketing
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